Former White House Press Secretary Dana Perino somehow said the following last night during a discussion about the Fort Hood tragedy on Hannity last night:

"But we did not have a terrorist attack on our country during President Bush's term."

Mediaite gives Perino a bit of a pass on this and calls the lefty blog flare-up a micromeme, saying she likely misspoke. Maybe she meant no attacks occurred on her watch?

[MediaMatters via Mediaite]

Arun Chaudhary, the White House's video producer, added his own spin to the annual Turkey Pardon by posting a movie-style trailer to WhiteHouse.gov ahead of the press avail. The video features a bird's eye view of the hallowed halls, narrated with gravy-tas by Assistant Press Secretary Ben LaBolt.

More after the jump:

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In mediabistro.com's latest 'So, What Do You Do' interview, O Editor-at-Large, Sirius XM Host and longtime Oprah Winfrey friend and confidante Gayle King dishes on Oprah's soon-to-launch OWN network and how involved she was in the decision-making process of Oprah deciding to end her talk show.

"She's very much at peace with her decision," King said.

King also said she will play a role in the OWN network: "...they have made clear that they would want me to play a role. So what exactly that will be, I don't know yet." Click here to read the complete interview.

Music industry focused PR and online marketing agency Shore Fire Media sent out invites to their annual holiday party today. Appropriately, they riff on the Kanye West MTV Awards fiasco meme. We've removed date and location info so all you grubby PRNewser readers don't go attacking their open bar. We kid. We love our readers, but we just can't spread this invite to the entire Internet.

Shore Fire current and recent clients include Bruce Springsteen, Elvis Costello, Paul Simon and Diana Krall. The company also has branched out into corporate work with companies like TuneCore, Toyota, Heineken, Dunkin' Donuts and Sirius Satellite Radio. PRNewser attended and covered the agency's holiday party last year.

RELATED: PRNewser Interview: Mark Satlof, Shore Fire Media VP

As our brother blog AgencySpy reports, it seems there is even more muddiness around the FTC's "Guides Concerning the Use of Endorsements and Testimonials in Advertising," which were recently updated to include social media channels.

Case in point: the above Tweets by tennis star Serena Williams. Williams has been a celebrity brand ambassador for Nabisco for more than a year. And one of her Tweets does state that she is "shooting a campaign" for the brand. However, not all of Williams' 1 million plus followers may know that she is a paid endorser, especially if they see the second Tweet out of context.

Richard Cleland, Assistant Director of the FTC's Division of Advertising Practices, told AgencySpy: "Although we do not generally comment publicly about ongoing advertising campaigns, it seems pretty clear that Serena Williams' tweet about Nabisco Calorie Pack is sponsored advertising. (She says that she is shooting a campaign for Nabisco). When it is clear from the context of a communication that the celebrity is being paid, an additional disclosure is not required."

It seems the takeaway here is: you have to disclose, except when you don't have to.

It's not easy working in media PR these days. Chances are, if you work in PR at a major media company, you've had to deal with layoffs. One editor writes in: can you please do a post on all these media company announcements coming right before the holiday break? The editor had a point. There has been a fair amount of bad news announced just before turkey day.

Time Inc. had layoffs across their magazine division and shuttered InStyle Weddings. An EVP also left the company to work on an "iTunes for magazines" project.

The Washington Post closed bureaus in New York, Los Angeles and Chicago, although most of those affected will be offered jobs in D.C.

Playboy outsourced marketing, sales, and subscriptions to American Media Inc., which publishes titles the National Enquirer, Star magazine and Radar Online.

BusinessWeek.com editor-in-chief John Byrne announced he would be leaving the publication before it completes its integration into Bloomberg.

On the other hand, not all of the media news was bad.

The New York Times launched its first Blackberry app.

Our sister blog FishbowlDC, hired a new editor, former gossip columnist for The Hill, Betsy Rothstein.

Webnewser: Are Your Twitter Analytics Tools Just 'Data Puking'?

Webnewser: HootSuite Integrates Facebook, LinkedIn and Twitter Lists

FWDThinking: Man Arrested for Not Twittering After Mall Stampede

Bulldog Reporter: PR Firms Around the World Launch First International Communications Network for Litigation and Corporate Crises

hypertext: What PR Professionals Need To Know About Web Analytics

It's been a busy week on the new hire front for Ogilvy PR. This past Friday, the agency added to digital strategists to its Digital 360° division. Today the agency announced two new VP hires in its New York office.

Pamela Chait joins as Vice President of Healthcare and Nicole Lowe joins as Vice President of Consumer Marketing. Chait previously was a Vice President with Ruder Finn. Lowe was management supervisor with Peppercom, where she worked on a variety of accounts including Maytag, Panasonic, Dyson, Discovery Channel and Disney Mobile.

An agency spokesperson told PRNewser that these are new positions and they are hiring in a number offices.

After what some are calling a "racy" performance on the American Music Awards Sunday night, in which he kissed another man and pushed a man's head into his crotch, American Idol runner-up Adam Lambert had his appearance on tomorrow's "Good Morning America" canceled.

Hot to pick up the flavor of the week guest, the CBS "Early Show" added Lambert to tomorrow's line up. Who will face the bigger PR storm, ABC or Lambert?

"I feel like Adam's performance was in keeping with other moments from awards shows, and he is being treated very unfairly just because he is gay," Dowd Agency CEO Jim Dowd told PRNewser today. "It's a double edged sword to have these other moments [i.e. Britney kissing Madonna] be treated on a different level than his moment just because he happens to be making out with a guy." Dowd's clients include MTV, A&E, Animal Planet and IFC.

Another entertainment industry publicist, speaking on the condition of anonymity as to not damage his relationship with GMA, said, "it's complete crap. CBS can do it and ABC can't? I can't imagine the corporate playbook on what's acceptable on TV is that different [between the two networks]. It's a total double standard. Most people don't care about this. This is news, this is really a big deal? 15 million watched and 1,500 people called to complain. That is like .001%. It's silly."

Not everyone completely agrees. Hollywood PR vet Howard Bragman, founder of agency Fifteen Minutes, is openly gay and told PRNewser, "I do feel there is a different standard." However, Bragman was quick to point out that he was at GMA last week with Chaz Bono, the only child of Sonny and Cher, who spoke about his female-to-male gender transition.

"There may be a lot of things but I don't think homophobic is among them. GMA has always been pretty good," he said.

You are busy and always on the go. Your mobile device is quickly becoming your "PC." Do these situations sound familiar?

There are countless mobile applications to help PR pros be more productive, but we've narrowed a list down to ten "must haves." So, as you wind down for the Thanksgiving break and -- maybe -- have some time to kill, make sure you check out these FREE apps.

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[Marty Van Ness, 18-year veteran of the Turkey Talkline, now with laptop]

For the last 29 years, Butterball and Edelman have worked together to talk turkey to the American public, and this is our third time covering the evergreen pitch. This year, a Facebook Fan page and Twitter feed helps the talk-line ladies connect with nervous and budget-conscious cooks, while those with questions on more complicated topics such as the mythical Turducken and safety hazards of deep frying are encouraged to place a call.

More than 100,000 questions will be answered this season by more than 50 helpline experts. We haven't gotten our greasy hands on the impression numbers yet, though Google News indicates the brand has been mentioned and featured some 767 times in the past month.

Related (2008): Edelman's Butterball Turkey Talk 2.0

(2007): Butterball's PR is Tryptophan-tastic!

Last week we caught up with Kathy Bloomgarden, co-CEO of huge independent shop Ruder Finn to find out how her firm is adapting to the larger, less controlled universe of people sharing information. She joined her counterparts Mark Penn from Burson-Marsteller, and Steven Rubenstein on a panel moderated by Matthew Bishop from The Economist.

We asked Kathy about how Ruder Finn attempts to understand "intent" over demographics to understand why consumers go online, and how this research drives their campaigns. I also learned that like Rubenstein, Kathy is part of a storied PR family. I am probably the only person in the business who did not know she is David Finn's daughter.

You can check out Ruder Finn's Intent Index here. Ruder Finn currently sits fourth on the 2008 O'Dwyer's rankings of independent firms with 545 employees worldwide, and nearly $100 million in revenue.