Produce and contextualize effective PR video to drive awareness, counter a crisis, or promote your brand on another platform.
PR, Perfected: Making The Video
RELATED:
PR, Perfected: Media Training for Journalists
Click here to receive mediabistro.com's Daily Newsfeed via email.
Why Tapping a Non-Business Journalist to Edit BusinessWeek Just Might Make Sense (The Big Money)
Marion Menaker: Last week Josh Tyrangiel was named the new editor of BusinessWeek as the publication completes the transition in ownership from McGraw-Hill to Bloomberg. His appointment represents the passing of financial media from the relatively comfortable stewardship of one generation to the complicated headache of another.
Concern at Governing Magazine Over Its Sale to Scientologists (NYT)
Coverage of Scientology has long been an important story for The St. Petersburg Times, given that the church's spiritual headquarters is located nearby. So it came as a shock when the newspaper announced it would sell one of its sibling publications, Governing, to a media company whose top management are Scientologists.
In Chicago, Ex-Editor Fights Back (NYT)
James E. O'Shea spent most of his career at The Chicago Tribune, but he was ousted from the Tribune Company in a highly publicized clash over staff cuts. Now, he is competing head-to-head with the Tribune as editor of a new local news venture in Chicago.
Sarah Palin Declares War on Katie Couric (Marketwatch)
Sarah Palin is taking aim at her No. 1 enemy as she tours the U.S. to hawk her new memoir, Going Rogue, and jumpstarts her drive for the White House in 2012. So who turns Palin's stomach the most? It is none other than Katie Couric, anchor of CBS Evening News.
More Newsfeed here...
Today on the Morning Media Menu, we analyzed conservative personality Glenn Beck's plans to "sponsor a series of seven conventions across the country featuring what he described as libertarian speakers."
The move would anchor his growing platform of television and books, mobilizing fans just in time for the 2012 election. We also discussed News Corp and Microsoft's potential partnership to escape Google's search empire and Today Show weatherman Al Roker's murderous new book.
The show was hosted by GalleyCat editor Jason Boog and AgencySpy editor Matt Van Hoven. You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.
Click here to receive mediabistro.com's Daily Newsfeed via email.
Click here to receive mediabistro.com's Daily Newsfeed via email.
AOL Revamping Its Logo, Hoping to Revive the Brand (NYT)
A new brand identity to be adopted by AOL next month, when it is spun off from Time Warner, ditches the odd-looking triangle that has long served as the brand symbol and replaces the letters AOL with "Aol." -- complete with a period. PaidContent: An ad industry insider says: "Using lowercase letters for 'Aol.' is too subtle a change to make a real impact on consumers, who may associate the company with the dial-up service."
Looking for a Leader in the Post-Oprah Landscape (NYT)
There is no single replacement for Oprah Winfrey. That is not necessarily a statement about the dominance of her 23-year-old television institution, The Oprah Winfrey Show. Rather, it is the reality of television syndication. NYP: CBS loses Oprah halo. NYP: Hearst planning makeover of slumping Oprah Magazine. NYT: Winfrey's longevity and success has much to do with what she did not do, writes David Carr. CSM: Winfrey is queen of a declining empire -- daytime TV. Deadline Hollywood Daily: Oprah promises her new cable show will be "smaller and different." AdAge: Will Oprah's move to cable dampen the "Oprah effect?" WWD: Hearst Magazines isn't terribly worried about Winfrey's exit from her talk show in 2011. Daily Beast: Lloyd Grove and Jacob Bernstein wonder whether Oprah made a mistake. NYO: Oprah's exit is a milepost on the road to the end of broadcast TV. Variety: Oprah has a surprising project in the works with HBO.
Microsoft and News Corp. Eye Web Pact (FT)
Microsoft has had discussions with News Corp. over a plan that would involve the media company being paid to "de-index" its news Web sites from Google, setting the scene for a search engine battle that could offer a ray of light to the newspaper industry. Guardian: Twitter chief tells Murdoch that an Internet paywall will not work. The Faster Times: Brad Cohen thinks Murdoch's plan is a short-term marketing-PR win, but a long-term loss.
Glenn Beck Stakes Out Activist Role in Politics (NYT)
Glenn Beck, the popular and outspoken Fox News host, says he wants to go beyond broadcasting his opinions and start rallying his political base -- formerly known as his audience -- to take action. To do so, Beck is styling himself as a political organizer.
Bill Moyers to Leave Weekly Television (NYT/Media Decoder)
PBS mainstay Bill Moyers said he was retiring from weekly television and would end his Friday night public affairs show, Bill Moyers Journal, on April 30, 2010. That date will also be the last for Now on PBS, which has been canceled.
Former NY1 Anchor Dominic Carter Guilty of Attempted Assault on Wife (AP)
Cable television newsman Dominic Carter, an influential reporter on New York politics, was convicted Friday of an attempted assault on his wife. The Rockland County district attorney's office said Carter was found guilty of third-degree attempted assault. The maximum sentence is three months in jail.
Layoffs Hit The Washington Post (Reuters)
Robert MacMillan: The Washington Post is laying off staff. The Post has cut an unknown number of WashingtonPost.com workers, the Web site folks who until now have worked separately at the dot-com headquarters in Arlington, Virginia. One source said up to 10 are going.
Newspaper Circulation May Be Worse Than It Looks (AP)
While U.S. newspapers are losing subscribers at a staggering rate, a few dailies stand out because their circulation is rising. But they aren't necessarily selling more copies. Since April 1, new auditing rules have made it easier for newspapers to count a reader as a paying customer.
NBC's Brian Williams Shows His Lighter Side (LAT)
Fiddling with comedic material is not traditionally the terrain of network news anchors. But NBC Nightly News anchor Brian Williams, who privately cuts up colleagues with his wry humor, has grown increasingly confident about showing that side of his persona.
Al Roker Murder Mystery Novel Set to Launch (USAT)
The Morning Show Murders: A Novel is the first in a planned series of murder mysteries from America's most famous cloud-watcher, Al Roker. "They'll all be [set] at a morning show," Roker says. "Or maybe late-night shows! We might have to kill off a late-night host!"
Bloomberg Preps Major Marketing Push (Mediaweek)
As it sets its sights on becoming a much bigger, influential news organization, Bloomberg LP has reached out to creative agencies to develop its biggest-scale marketing campaign to date for its portfolio of brands.
127 Minutes With Lou Dobbs (New York)
Suddenly more famous than ever for leaving CNN, longtime anchor Lou Dobbs is free at last to crusade for his country (President Dobbs?!) and peddle his made-in-the-USA vanity merch. Here's how he spent one afternoon last week.
Aide-Turned-Blogger Emily Miller Blasts Hollywood's Take on Abramoff Scandal (WaPo)
Once Emily Miller spoke for Tom DeLay and traveled the world with Colin Powell. Now she gets by with freelance writing, retail jobs, babysitting -- and her latest incarnation as gossip columnist for Politics Daily. The 38-year-old woman who has borne the brunt of endless gossip is trying her hand at dishing about others.
September Magazine Digital Boxscores Have Plenty Of This, Not That (min)
Steve Smith: There has been some remarkable growth among magazine Web sites in the last year at a rate that far outpaces the incremental expansion the Web is seeing in the U.S. overall. Most importantly, a number of brands are collecting regular audiences of 1 to 2 million or more users.
NBC's Today Show Discovers Huffing (Slate)
Jack Shafer: In the annals of stupid drug reporting, a special commendation must be reserved for NBC's Today show, which on Nov. 19 aired one of the stupidest drug stories in broadcast news. The program discovered that today's kids are "huffing" inhalants from hair spray and air duster cans.
AOL plans to cut 2,300 jobs, layoffs at Bloomberg's BusinessWeek are deeper than anticipated, and the AP shutters four bureaus.
Revolving Door Newsletter: 11.20.09
Revolving Door Listings | Archive
Share Your News!
FriendFeed
